The Passionate Creators Behind Your Art Kits
We're more than just a business; we're a small team of artists, dreamers, and passionate believers in the power of creativity. We pour our hearts into every design and every kit, guided by a mission to make art a lifeline for everyone. Read our full story here, then meet the people who bring it to life below.
William Murdock
Founder & Creative Head
William turned his lifelong love for art therapy into Canada’s go-to paint by numbers brand. With a background in design and a passion for storytelling, he leads product innovation and ensures every customer's experience is exceptional.
Sarah C.
Community & Support Lead
Sarah’s gentle spirit and love for helping others make her the perfect person to handle community outreach and customer care. A lifelong sketchbook enthusiast, she ensures every artist feels supported and celebrated throughout their creative journey.
Ayaan Kapoor
Visual Designer
Originally trained as a muralist, Ayaan brings every canvas to life with his deep understanding of color harmony. He curates and designs the kits that reflect the joy and calm painting brings to our homes and hearts.
Our Mission: Art is a Lifeline
We believe creativity is not a luxury, it's an essential part of a joyful life. Our mission is to make the therapeutic benefits of art accessible to everyone in Canada, one beautiful, high-quality kit at a time. Thank you for being part of our story.