Meet William Murdock
Our Creative Vision
William turned his lifelong passion for art therapy into Canada’s go-to paint by numbers brand. With a background in design and a passion for storytelling, he leads product innovation and ensures every customer's experience is exceptional. His mission is to break down the barriers to creativity, making the joy of painting accessible to everyone, regardless of their skill level.
Core Beliefs
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Art is for Everyone: Removing the fear of the blank canvas to unlock universal creativity.
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Mindful Escape: Championing painting as a powerful tool for stress relief and digital detox.
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Quality in Every Kit: Obsessing over the details, from canvas to paint, to guarantee a joyful experience.
A Quick Chat with William
What’s your favourite part of the paint by numbers process?
"It's the moment of 'flow,' where the numbers and sections disappear, and you're just lost in the color and the movement of the brush. It's pure meditation. That, and seeing a customer proudly share their finished masterpiece!"
Any advice for a first-time painter?
"Don't worry about being perfect! Trust the process, enjoy the journey of watching the image come to life, and remember that every single brushstroke is a small victory. The only goal is to relax and have fun."
Explore William's Guides
You can find William's expert advice and passion for teaching in our growing library of guides and articles. Each one is crafted to help you on your creative journey.
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