Paint On Numbers vs. Michaels: A Guide for the Discerning Crafter

Paint On Numbers vs. Michaels: A Guide for the Discerning Crafter

Article Summary

This is an honest, expert-level comparison between buying a paint by numbers kit from a specialized online store like Paint On Numbers Canada versus a general craft retailer like Michaels. The guide analyses the key differences in design exclusivity, material quality, and the intended creative experience (a premium art project vs. a casual craft), helping Canadian crafters make an informed decision.

When you're ready to start a new paint by numbers project, one of the first questions you'll face is where to buy your kit. This is a key part of the decision-making process we explore in our definitive Buyer's Guide to Quality Kits. In Canada, two of the most popular options are a dedicated online specialist like us, Paint On Numbers, and the massive, well-known craft retailer, Michaels.

As the founder of Paint On Numbers and a lifelong artist, I have a deep respect for Michaels. They are a cornerstone of the Canadian craft community. However, the experience they offer is fundamentally different from ours. This guide is an honest, transparent breakdown of those differences to help you choose the right path for your artistic goals.

A split-screen image comparing a sophisticated, modern paint by numbers design from Paint On Numbers with a generic, mass-market design.


The Core Difference: A Casual Craft vs. A Premium Art Project

The fundamental difference comes down to intent. Michaels is the perfect destination for a fun, casual weekend craft. We are the destination for a premium, curated art experience that results in a beautiful piece of home decor.

Michaels: The All-in-One Craft Supermarket

Think of Michaels as a fantastic supermarket for all things crafty. They offer a huge variety of materials for countless hobbies, making them a convenient one-stop shop. Their paint by numbers kits are generally sourced from large, global suppliers and are designed to be accessible, affordable, and fun for a wide family audience.

Paint On Numbers: The Curated Art Boutique

We are a boutique dedicated to one thing: providing a perfect, all-in-one paint by numbers experience that feels like a true artistic endeavour. Every kit we offer is designed or exclusively curated by our expert team to ensure it meets our high standards for artistic merit, quality, and enjoyability. The goal is not just to complete a project, but to create a masterpiece.

A Head-to-Head Comparison

Let's break down the key factors that matter to a discerning crafter.

A modern infographic comparing Paint On Numbers and Michaels on key factors like design exclusivity, material quality, and the intended final result.

Design Exclusivity & Artistic Merit

At Paint On Numbers, our collection is curated like an art gallery. Our team, led by our founder William Murdock, focuses on unique, modern, and sophisticated designs you won't find anywhere else. At a general retailer like Michaels, you'll find more generic, mass-produced designs that are widely available.

Material Quality

We are obsessed with quality. Every kit includes our premium linen-blend canvas, vibrant pre-mixed acrylics, and a quality brush set. At a big-box store, the quality of the materials can vary widely between the different third-party brands they carry and are often designed to meet a lower price point.

The Custom Kit Advantage

This is our most significant point of difference. We offer a high-quality Custom Paint by Numbers service where we turn your personal photo into a masterpiece. This bespoke, personalized experience is something that large, general retailers do not offer.


William Murdock, Founder & Creative Head of Paint On Numbers Canada

About the Author

This guide was written by William Murdock. As a lifelong artist and brand founder, William is passionate about helping customers make informed choices. He believes that a curated, specialist experience is the key to creative success.

The Verdict: The Right Choice for You

If you're looking for a quick and casual craft for a family afternoon, Michaels is a convenient choice. But for a premium, Canadian-tailored DIY painting experience that results in a beautiful piece of home decor, a dedicated specialist is the superior choice.

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